Accepting red as a reality is not just a statement—it is a commitment to dignity, awareness, and inclusion. We stand firmly in support of women and continuously work with dedication and resilience to ensure gender equality, particularly within the business sector. True empowerment goes beyond opportunity; it requires creating environments where women are respected, supported, and able to participate fully without stigma or limitation. This belief drives our efforts and shapes our advocacy.
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One of the most critical yet often overlooked aspects of women’s well-being is menstrual hygiene. Despite being a natural biological process, menstruation continues to be surrounded by silence, misinformation, and social taboos. These challenges disproportionately affect adolescent girls, especially in schools, where lack of awareness and access to proper menstrual hygiene products can lead to discomfort, embarrassment, absenteeism, and a loss of confidence. We look forward to actively advocating for menstrual hygiene awareness across schools, with the aim of educating young girls, normalizing conversations around menstruation, and empowering them with knowledge and confidence to manage their health with pride.
We strongly believe that access to safe, affordable, and sustainable menstrual hygiene products plays a vital role in building a healthier and happier society. In this regard, Pema Dolkor and her initiative, Chechay Sanitary PAD, stand as a powerful example of how innovation rooted in social responsibility can create meaningful change. By addressing a real and pressing need faced by Bhutanese girls and women, Chechay Sanitary PAD contributes not only to better menstrual hygiene management but also to improved school attendance, self-esteem, and overall well-being.
Pema Dolkor’s journey is deeply inspiring. As a Bhutanese woman entrepreneur, she exemplifies courage, purpose, and leadership. Her work demonstrates how entrepreneurship can be a force for social good, breaking barriers while uplifting communities. She is an inspiration to many Bhutanese women who aspire to lead, innovate, and create impact, proving that businesses can be both successful and socially conscious.
We extend our heartfelt appreciation to Menstrual Hygiene Bhutan for initiating and supporting such a noble cause. Their dedication to raising awareness, challenging stigma, and advocating for menstrual health education is instrumental in driving long-term change. Initiatives like these remind us that when communities come together with empathy and purpose, real progress is possible.
By giving first, supporting local innovators, and standing up for women’s rights and health, we move one step closer to a society that is inclusive, confident, and empowered. Together, we can ensure that no girl or woman is held back because of menstruation, and that every woman has the opportunity to thrive.
#givefirst #startupbhutan
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